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Mission and Core Values
Our Mission
ROE always strives for an exceptional experience for both our clients and team members. This is rooted in a deep understanding of our core values.
These fundamentals describe the daily behaviors and practices that embody our core values. These values, and our extraordinary employees, are what makes our culture come to life. They are what set us apart. They are the ROE Difference.
We hope these values give you a glimpse into who we are and what we stand for.
Our Core Values
Customer-focused
- Do what’s best for the customer: They’re the only reason we’re here. There’s no greater way to build a relationship than to steadfastly do what’s right for others.
- Deliver memorable service: It’s all about the experience. Generate the “WOW” factor that creates a great impression and raving fans.
T
eam-Oriented
- Think team first: Be approachable, support each other, and be willing to step into another role when required.
- Keep things fun: It’s easier to focus our passion towards great products and exceptional service when you enjoy the people you work with. Laugh every day.
Clear Communication
- Get the facts: There’s always more to the story than you think. Listen generously, assume positive intent, and always start with blameless problem solving.
- Cascade the message: Learn to ask yourself, “who else needs to know this, and how can we create clarity and avoid misunderstandings?”
Professionalism
- Lead by example: Be the change you want to see. Always show meaningful appreciation and recognize people for doing things right.
- Find a way: Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, being resourceful, and showing initiative.
Accountable for Actions
- Deliver results: Set high goals, use our metrics to track progress, and hold yourself accountable for achieving those results.
- Improve our processes: Embrace change. Regularly evaluate the way we work and find ways to do things better, faster, and more efficiently. Share best practices with colleagues.
Dedicated to Excellence
- Pay attention to the details: Missing just one detail can have an enormous impact on a case. Create each case just like it was an appliance for you or your family member.
- Make quality personal: Demonstrate a passion for excellence and take pride in the quality of everything you touch. Always ask yourself: “is this my best work?”

Frequently Asked Questions
- How can I view my cases that are on hold?
- How do I set up email notifications for different staff members?
- How accurate are the delivery dates shown in the portal?
- Who should I contact for technical questions versus general inquiries?
- How do I find out who my assigned technician is?
- How can I minimize case-by-case communications from ROE?
- How do I schedule a UPS pickup?
How can we help you today?
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ROE’s experts are dedicated to elevating your dental practice.
- Full-service national dental laboratory
- Comprehensive Certified Dental Laboratory (CDL) services
- Case planning support from 20+ Certified Dental Technicians
- Specialists in both fixed, removable, implant and full-arch dentistry
- Tailored support for all cases, from routine to complex
- National Association of Dental Laboratories (NADL) member
- Only FDA-approved materials used
- All products made in the USA
- Thousands of free online education materials