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Working with ROE: Crafting Dental Excellence
Family values, modern technology, and personal service for every client.

Just a few years ago, not all dentists could benefit from advancements in digital dental technology. ROE set out to change that - our flexible partnership approach eliminates the barriers that prevent practices from accessing advanced dental technology. We seamlessly digitize analog records and adapt to any technological level, allowing you to offer cutting-edge solutions without the investment or learning curve.
As a nearly 100-year-old family-owned enterprise, ROE has mastered the balance between innovation and craftsmanship, delivering exceptional American-made restorations through integrated traditional and digital technologies. As an industry leader with strategic partnerships across top equipment and material producers, ROE provides exclusive access to innovative products and cost-saving benefits while maintaining the personal touch and quality control that only a family-owned full-service laboratory can deliver, ensuring your practice thrives in an increasingly competitive marketplace.
I haven't worked with ROE yet...
Join the many doctors who have discovered how our family-owned approach to quality and service can transform their restoration experience.
I have worked with ROE before...
We value your partnership and look forward to continuing our tradition of quality without compromise in every restoration we create for your patients.
What is it like to work with ROE? Hear from our doctors.

Dr. Dennis Faucher
DDS

Darby Creek Dental

Dr. Kevin Priest
DDS
Try Us!
Receive a FREE Welcome Packet. Interested in partnering with us? Let us send you a Welcome Packet which includes everything you need to send your first case.

Frequently Asked Questions
Frequently Asked Questions
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If you're a new doctor, please contact our customer service team before creating a portal account. Our team will set up your initial account and send you a link to complete the portal setup. This ensures proper configuration and prevents duplicate accounts.
The onboarding process typically includes:
- Initial verification of your practice information
- An onboarding email containing ACH enrollment forms, lab preference forms, and communication forms
- Account creation by customer service
- A second email with a link to set up your portal username and password
- Portal access for submitting cases, uploading files, checking case status, and tracking deliveries
No, please don't create a new account. Contact customer service, and we can easily help you recover your username or reset your password. Creating multiple accounts can cause complications with case tracking and billing.
Address changes cannot be made through the portal and must go through customer service. This is because address changes may affect shipping routes, require coordination with accounting, and need updates across multiple systems simultaneously.
All Rx must include:
- Complete doctor information (not just last name)
- Patient's full name
- Doctor's complete address
- Contact phone numbers
Incomplete Rx will delay processing.
You can submit cases through:
- Submit a case via the ROE website
- Email submissions to info@roedentallab.com
- Physical mail delivery (use our free UPS label generator)
- Fax submissions
All methods are acceptable, however the easiest way is to submit a case online.
On-hold cases can be viewed in two ways:
- Through daily overview emails (if you've subscribed to this notification)
- Directly through the portal
During onboarding, you'll fill out communication preference forms specifying which email addresses should receive different types of notifications. For example:
- Accounting staff can receive only invoices
- Clinical staff can receive case updates
- Multiple people can receive the same notifications
Delivery dates in your account portal are rough estimates, however we recommend using our interactive Case Delivery Calculator for the most accurate timeframes.
For in-depth case or technical discussions, your dedicated CSS/TSS (Customer/Technical Support Specialists) will be able to provide you with the highest level of expertise. Please contact customer service for account management, basic pricing, order processing, and shipment coordination.
Currently, you need to call customer service to learn your assigned technical representative. We're working to add this information to the portal for easier access.
Complete your preference forms thoroughly during onboarding. These forms are handled by the CSS team and help set your default preferences, reducing the need for frequent communications about individual cases.
You can schedule pickups through:
- The portal
- Calling customer service
- Emailing customer service
- Using the website chat feature
Many doctors find it easiest to have customer service handle pickup scheduling on their behalf.
How can we help you today?
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ROE’s experts are dedicated to elevating your dental practice.
- Full-service national dental laboratory
- Comprehensive Certified Dental Laboratory (CDL) services
- Case planning support from 20+ Certified Dental Technicians
- Specialists in both fixed, removable, implant and full-arch dentistry
- Tailored support for all cases, from routine to complex
- National Association of Dental Laboratories (NADL) member
- Only FDA-approved materials used
- All products made in the USA
- Thousands of free online education materials