Leading in Challenging Times | April 19, 2020
ROE Dental Laboratory did a booming business fabricating crowns, bridges, dental implants and other facial surgery products. As an FDA-registered facility with 3D-printing manufacturing capability, ROE kept its staff busy with more than 400 orders a day for its specialty dental products. That dropped down to about 20 per day almost overnight as social distancing and shelter-in-place protocols were established.
The Challenge: Faced with having to furlough many of his 200 team members, CEO B.J. Kowalski strategized to put his 3D printers to work on an alternative — and much-in-demand — product: the brackets used to fasten face shields, which would soon become ubiquitous among health care workers and other essential professionals.