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  5. Mission and Core Values

ROE’s Mission

To provide functional and esthetic restorations indistinguishable from natural dentition. We are dedicated to providing the quality and service necessary to maximize patient satisfaction and minimize chairtime. We are proud to be a valuable member of the dental team.

ROE’s Core Values

To help us achieve this important mission, ROE has defined and adheres to specific core values. These are:


  • Do what’s best for the customer
  • Deliver memorable service
  • Honor commitments
  • Patient concern


  • Cascading messaging
  • Create collaborative relationships
  • Develop others
  • Keep things fun
  • Have empathy

Clear Communication

  • Communicate to be understood
  • Listen generously
  • Be available
  • Get the facts


  • Lead by example
  • Respect for others
  • Be approachable
  • Obsessively organized
  • Clean work and workspace

Accountable for Actions

  • Take pride
  • Be responsible
  • Time management
  • Blameless problem solving

Dedication to Excellence

  • Pursue perfection
  • Work efficiently
  • Self-development
  • Make quality personal
  • Dedication to the details